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The agentic post-sales playbook

The most expensive customer you lose is the one you just won.

Justwon does the research and writes the play, so post-sales teams build the relationships that drive net revenue retention.

See how it works

Northwind Group · renews in 5 months · $480k

Needs you this week
Signal

Renewal inside nine months, and no contact holds the economic buyer role.

  1. Read · your systemsDone

    Renewal dates, stakeholder fields, email threads and call participants.

    Salesforce · Gong

  2. Resolve · customer intelligenceDone

    The role is blank, but the last renewal signer and the commercial threads are not.

  3. Decide · agentsDone

    Names the likely buyer, attaches the evidence, writes the introduction.

Inbox · this week

No economic buyer is identified. Sofia Lindqvist signed the last renewal and has been on six commercial threads since: the likely budget owner. The renewal agent has drafted an introduction for your approval.

Plan to success. Confirm Sofia, send the introduction through Anders, then book the value review while there is still room to act on it.

Draft ready · to Anders Holm

A quick introduction before renewal planning

Hi Anders, as we start looking at the next term I want to make sure Sofia has the full picture on what your team has built this year.

Steered by recordsGuidelines define who counts as the budget owner. Guardrails hold the Salesforce write behind your approval.

A worked example · fictional account
What we are solving

The week is full. The book is not covered.

  1. Mon 08:30
    The week starts with a list
    Every account you own, sorted by name. Nothing on it says which one changed since Friday.
  2. Mon 11:00
    The top accounts take the day
    Two live projects, an escalation, a business review to prepare. Seventy per cent of your customer time is spoken for by lunchtime.
  3. Tuesday
    Fill in the renewal assessment
    Stakeholder health, adoption, the value story. Due within two weeks, then kept current every fortnight.
  4. Wednesday
    Assemble the picture for one meeting
    Gong, Salesforce, analytics, LinkedIn. All of it before the conversation can start.
  5. Thursday
    Something arrives from the tail
    An account you have not spoken to since the last renewal has a request. It got attention because it asked.
  6. Friday
    The rest of the book
    Most of the book went the week without a thought. Nobody decided to ignore them. The week just ran out.
One book, one week

6 of 30 accounts heard from you

Our belief

Agents are not just here to shave hours off the week. They are here to do the work there has never been time for: the research on every customer, and the play that fits.

How we solve it

Research, strategy, and the play that fits.

One picture of every customer, agents that work on it, and records your team writes. What comes out is not a score or a report. It is the next conversation, ready to have.

Your systems
  • Salesforce
  • HubSpot
  • Gong
  • Slack
  • Zendesk
  • Amplitude
  • Snowflake
  • Gmail

And the rest of your stack.

Customer intelligence

One picture of every customer

The account, its people and what is happening, kept current and traceable to its source.

Enriched by your team, on Justwon. What they saw in the room and what went unsaid, added to what your systems already know.

Agents
  1. Research
  2. Strategize
  3. Decide
  4. Write
Steered by your records
  • GuardrailsWhat an agent may never do.
  • GuidelinesHow you want the work done, in your words.
  • PlaysThe motions your team runs, written down once.
  • ContextWhat you sell, and how post-sales runs here.

Your team writes, approves and owns them, in plain language.

Your results

This week · one account

What to do, and why. Usage is down since the reorg: meet the new VP before renewal.

Email · written

Ready to send, in your voice.

ApproveEdit
Approve where you already work
Partnering with Justwon

Time with customers becomes net revenue retention.

  • Customer time

    Up to 50%

    Estimated

    More of the week with customers

    The research and the chasing that go into getting a meeting are done for you, so the time goes into having them.

  • Coverage

    Whole book

    Estimated

    Every account gets a person

    The tail of the book gets a conversation before it asks for one.

  • Relationships

    4+

    Estimated

    Stakeholders on accounts that grow

    Justwon maps who matters and writes the introduction. The team builds the relationship.

  • Growth

    Higher NRR

    Estimated

    Retention and expansion

    A value review before the renewal, a case for the product they do not have yet, while there is still room to act.

These are estimated improvements, not measured results. We publish the basis for each as customer data comes in.

Security

Built with your security and privacy in mind.

  • AI processing in the EU by default.

    The models that read your accounts and draft your plays run in the EU, and the location is set out in your Data Processing Agreement.

  • Your own dedicated database.

    Every customer's stored workspace content lives in a dedicated database, hosted in the EU by default. Separation at the infrastructure layer, not row filters in a shared table.

  • Never used for training.

    Your data is never used to train AI models, ours or our providers'.

  • You set the autonomy.

    Decide, action by action, whether agents stay off, propose for your approval, or act on their own.

  • GDPR, in writing.

    We act as your data processor under a Data Processing Agreement, with EU Standard Contractual Clauses where needed.

Keep winning the customer you just won

You just won a new customer,

now the clock on time to value starts. now they expect what they were promised. now they decide whether it was worth it. now the work to win them again begins.

We will reply to find a time that suits you.